Xavier Cucurull Escudé

Xavier Cucurull Escudé is a seasoned CRM and data analytics professional with significant experience in optimizing digital platforms for operational efficiency. Currently serving as a CRM Analyst at Fundación "la Caixa," Xavier manages Salesforce to analyze key data and identify business opportunities. Previous roles include Digital Analyst at MartiDerm, where Salesforce CRM management was pivotal for sales coordination, and as a Digital Analytics Consultant at Metriplica, assisting high-profile clients like Meliá Hotels and UEFA with Google Analytics implementation. Earlier experience includes positions in business software consulting, digital marketing, and even as a food and beverage assistant, demonstrating a well-rounded background. Educational qualifications include a Master's in Web Analytics from KSchool and a degree in Business Management from Universitat Autònoma de Barcelona.