César Gerardo Arroyo Matarrita

César Gerardo Arroyo Matarrita is an experienced educator and marketing consultant currently serving as a full-time professor at Universidad San Marcos since August 2023. With a strong background in academia, César also teaches at Instituto Nacional de Aprendizaje, Fundación Omar Dengo, and Universidad Fundepos de Costa Rica. Previous roles include consultant and university professor at CA ASESORES, where responsibilities encompassed marketing consultancy and social media management. César has held various managerial positions in trade marketing and sales across several companies, demonstrating a consistent track record of increasing sales by up to 50%. Educational qualifications include degrees in business management and teaching, with a focus on marketing from multiple universities.