Fundamental
Gina Hollenbach is a Business Designer at Fundamental, where efforts focus on developing solutions for microbusinesses in Latin America, including ventures like Reciclamos Juntos and Voalá. As a Climate VC Fellow at 4WARD.VC, Gina leads corporate innovation initiatives within the climate tech ecosystem. Previously, Gina was a Fulbright-COMEXUS Binational Business Fellow, worked as a Program Assistant at the McNair Institute, and interned at Lenovo, contributing to education technology and sustainable product projects. Early career experiences include marketing roles at The Pro Bono Collective and fliiTree, an operations internship at Capital City Financial Partners, and service at Tides Restaurant. Gina holds a Bachelor of Business Administration in International Business and Finance from the University of South Carolina and an MBA from Instituto Tecnológico Autónomo de México.
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Fundamental
The venture studio solving LATAM's fundamental problems so that people can thrive, not just survive. We enable microbusinesses with technology. Our startups make use of EdTech, FoodTech, CleanTech and BeautTech to build solutions that strengthen Latin America's microbusinesses along the value chain. Our portfolio: Simón (https://holasimon.ai/) - The tiktok-style learning app to train small retailers along corporates’ value chains. ékole ( https://ekole.cool/) - The conscious and democratic brand of healthy snacks and groceries, built with small local producers. Voalá (https://somosvoala.com/) - The franchise & community-powered marketplace for female-owned beauty salons. Reciclamos Juntos (https://reciclamosjuntos.com/) - The end-to-end plastic recycling service empowering informal waste collectors to connect waste generators with buyers.