Fundamental
Jorge Martinez Mora currently serves as a Special Projects Manager & Business Designer at Fundamental since January 2024. Prior to this, Jorge held various roles at FUNDES from December 2017 to January 2024, culminating in the position of Senior Service Designer. Before FUNDES, Jorge gained experience at cecinco as the Editor-in-Chief from November 2009 to October 2014. Jorge is currently pursuing their education at the Universidad Nacional Autónoma de México since 2013.
Fundamental
The venture studio solving LATAM's fundamental problems so that people can thrive, not just survive. We enable microbusinesses with technology. Our startups make use of EdTech, FoodTech, CleanTech and BeautTech to build solutions that strengthen Latin America's microbusinesses along the value chain. Our portfolio: Simón (https://holasimon.ai/) - The tiktok-style learning app to train small retailers along corporates’ value chains. ékole ( https://ekole.cool/) - The conscious and democratic brand of healthy snacks and groceries, built with small local producers. Voalá (https://somosvoala.com/) - The franchise & community-powered marketplace for female-owned beauty salons. Reciclamos Juntos (https://reciclamosjuntos.com/) - The end-to-end plastic recycling service empowering informal waste collectors to connect waste generators with buyers.