Tom Callard

Tom Callard is an experienced strategist and leader in brand transformation, currently serving as Managing Director of Strategy at Fundamentalco since January 2024. Prior roles include Brand Transformation Lead at Blackstone and Chief Strategy Officer at BBH USA, where Callard led significant initiatives for major brands such as Marcus by Goldman Sachs and Spotify Premium. Callard's background also includes founding Love da Pop, a popcorn company that secured funding on Dragons' Den in 2011, and key positions at renowned agencies like 72andSunny and Saatchi & Saatchi. Academic credentials include a 2:1 degree in History from the University of Oxford.