FunnelFuel
Michael Lock has extensive experience in operations and management roles. Michael currently holds the position of VP Operations at FunnelFuel. Prior to this, they worked at PowerLinks Media as the VP of Operations for five years. Before that, they worked at Sizmek, where they held various positions including Manager, Customer Success Team and Director, Programmatic Services - EMEA. Michael also worked at StrikeAd as the Global Director of Operations and Head of Ad Operations StrikeAd Engage. Michael'searlier experience includes roles at Manning Gottlieb OMD, where they held the positions of Senior Campaign Manager, Campaign Manager, and Graduate Planner Buyer.
Michael Lock has a Bachelor of Arts (Hons) degree in English Literature from the University of Sussex. Michael also holds certifications in Native Advertising Strategy from the Outbrain Academy and Data-Driven Planning and Marketing Foundations from The Trade Desk.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.