FunnelFuel
Mickey Christodoulides has a diverse work experience in finance and consulting roles. They are currently employed as the CFO at FunnelFuel, a position they started in 2023. Prior to this, they worked as a Consultant CFO at AdTech SAAS startup from 2022 to 2023. They have also worked as a Consultant at FirstPartyCapital starting in 2023.
In previous roles, Mickey has held positions such as Finance Director at W Communications from 2019 to 2022, Consultant Finance Director at PowerLinks from 2019 to 2022, Finance Director at ModusBPCM from 2016 to 2017, and Group Financial Controller at Unruly from 2011 to 2016. They have also worked as a Financial Controller at Reading Room from 2010 to 2011 and Munro & Forster from 2007 to 2010.
Their earlier experiences include roles as Management Accountant, Assistant Management Accountant, and Purchase Ledger Clerk at The Mill from 2001 to 2007.
Overall, Mickey Christodoulides has a strong background in finance and consulting, with a focus on financial strategy, modeling, and control.
Mickey Christodoulides holds a Master's degree in International Finance from the University of Westminster, which they earned in 1999. Prior to that, they obtained a Bachelor of Arts in Economics from the same university in 1998. Additionally, Mickey is a qualified ACMA from The Chartered Institute of Management Accountants in 2009, achieving first-time passes.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.