FunnelFuel
Mike Bergen is an experienced professional in digital advertising and renewable energy sectors. Currently serving as Managing Partner at FunnelFuel since July 2023, Mike focuses on future-proofing B2B digital advertising and analytics in a cookieless environment. As Co-Founder and Managing Partner at Aither.es, started in January 2022, efforts are directed towards establishing solar panel installations to promote green energy. Previous roles include ownership of Warehousespain, which aids UK medium-sized businesses in company setup from February 2021 to July 2023, and a long tenure at EEZY B.V. from December 2008 to July 2023, specializing in Native RTB technology for targeted advertising. Additional experience includes consultancy in marketplaces for CarNext.com and various roles in programmatic trading and ad operations at major agencies such as Dentsu Aegis Network and OmnicomMediaGroup. Mike holds a Post HBO degree in Internet Marketing from 2009.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.