Varvara Belova

Varvara Belova is an experienced retail merchandising and planning professional, currently serving as the Head of Retail Merchandising & Planning for FURLA in Russia since May 2018. In this role, Varvara leads the development of seasonal and annual budgets, including buying plans and gross margin targets, while also forecasting and tracking key performance indicators to facilitate data-driven decision-making. Prior to FURLA, Varvara worked at Melon Fashion Group from April 2011 to February 2018 as a Senior Buyer for the menswear department and previously as an accessories buyer, where responsibilities included budget management, sales analysis, trend analysis, product development, and supplier negotiations. Earlier experience includes managing menswear at Inditex's Bershka store from 2009 to 2011, focusing on product knowledge, stock control, and store image coordination. Varvara holds a degree in Jurisprudence from Petrozavodsk State University, earned between 2003 and 2008.