Wendy Ertter has extensive experience in analytics and digital marketing, currently serving as the Senior Analytics Principal and Privacy Solutions Lead at Further since January 2015. Previously, Wendy held several positions at Wire Stone, part of Accenture Interactive, including Analytics Director, where responsibilities included consulting clients on digital measurement strategies and leading a team to optimize marketing efforts. Earlier experience includes roles at Temel (now Zeta Global) as a Web Analyst & Information Architect, focusing on implementation strategies and performance analysis, as well as serving as Senior Marketing Project Manager, providing consulting services to various organizations. Wendy holds a B.S. in Mathematics and Computer Science from the College of Idaho and pursued further education at Northwestern University.