Further
Wendy Ertter has extensive experience in analytics and digital marketing, currently serving as the Senior Analytics Principal and Privacy Solutions Lead at Further since January 2015. Previously, Wendy held several positions at Wire Stone, part of Accenture Interactive, including Analytics Director, where responsibilities included consulting clients on digital measurement strategies and leading a team to optimize marketing efforts. Earlier experience includes roles at Temel (now Zeta Global) as a Web Analyst & Information Architect, focusing on implementation strategies and performance analysis, as well as serving as Senior Marketing Project Manager, providing consulting services to various organizations. Wendy holds a B.S. in Mathematics and Computer Science from the College of Idaho and pursued further education at Northwestern University.
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Further
Further is a data, cloud, and AI company whose sole focus is helping you turn raw data into the right decisions. We help you harness untapped potential, drive robust growth, and achieve unparalleled performance efficiency. Many companies like yours have been playing a guessing game when it comes to critical business decisions. Too often, you either don’t know if you have the right data, don’t know if you can trust it, or don’t know exactly what to do with it. It’s time to own the unknown, and only Further brings you the level of practical strategy, flexibility, and focus you need to do that. That’s why so many of the world’s leading brands, such as Chase, GSK, and Marriott, all rely on us. And it’s how we’ve earned a client retention rate of over 90%. Further. Own the unknown.™