Rachel Nguyen

Rachel Nguyen is an accomplished marketing and analytics professional with extensive experience in digital media measurement and strategy. Currently serving as Account Director of Strategy at Fusepoint since August 2025, Rachel previously held key positions at IPG Mediabrands as Director of Data & Analytics, where responsibilities included ownership of digital media measurement strategy and development of automated reporting dashboards. Rachel's career also includes significant roles at Levi Strauss & Co. as Manager of Marketplace Insights and at UM Worldwide as Associate Director of Analytics, demonstrating expertise in marketing mix modeling, data visualization, and stakeholder collaboration. With a Bachelor of Science in Advertising from Boston University, Rachel has a proven track record of leveraging data-driven insights to inform strategic business decisions and optimize marketing performance across various organizations.