Ivy Hastings

Ivy been involved in building software since 1998 when she worked on a multi-million dollar project during the first Internet boom. Despite that project going bust, she stuck with it. her favorite thing about what she do is getting to know the people behind the software. This means having empathy and understanding for both client and end-user needs. She excel at big picture thinking, so while the rest of the team is executing, And thinking about how the project will solve the client’s goals, including how the end product will further business objectives. Her experience with branding, marketing, and entrepreneurship helps her understand what makes projects successful.