Sonja van Praag

Sonja van Praag currently serves as the Head of Sales at Decanter within Future, a position held since December 2019. Prior to this role, Sonja worked as Commercial Manager at the Festival of Media in 2019, and was the Publishing and Events Director at Imbibe Magazine and Exhibition from 2013 to 2018, overseeing all commercial revenue. Previous experience includes roles such as Sales Manager for Hotelympia at Fresh Montgomery, New Business Development Manager at Wine FX, and Travel Partnerships Manager at Wexas Travel. Sonja began a career in sales with significant positions at Haymarket Publishing, Restaurant Magazine, Australian Financial Review - Fairfax Media, and Guardian News & Media, focusing on account management and revenue maximization. Educational qualifications include an Honours BA in Psychology from Brock University, obtained between 1994 and 1998.