Pete O'Connor is currently the VP of Decisioning at Futureproof, where they focus on transforming customer experiences through innovative decisioning solutions. With over a decade of experience in the business and IT domains, they have previously held roles such as Senior Director of Decisioning at British Airways and Principal Business Architect at Merkle. Pete's expertise includes implementing omni-channel decisioning solutions and optimizing customer loyalty strategies, particularly in the telecommunications and travel sectors. They earned a Bachelor of Science degree in Computer Software Engineering from Oxford Brookes University.
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