Eliseu Barreira Junior has a diverse work experience in the media and content industry. Eliseu started their career as an intern at Época magazine, where they worked on various editorial desks and gained experience in data journalism and multimedia content. Eliseu then joined Scup, the first Brazilian platform for social media management and monitoring, where they quickly advanced to become the Coordinator of Communication & Content Marketing. Eliseu also worked as a blogger for Exame.com, partnering with a reporter to write about business, technology, and digital culture.
In 2014, Eliseu joined Rede Globo as a Senior Analyst in the Digital Media Division, where they played a key role in the digital transformation of the leading television broadcaster in Latin America. Eliseu was responsible for preparing performance reports and negotiating partnerships with platforms like Google, Facebook, and Twitter. Eliseu also contributed to the creation of the on-demand video product Globoplay.
Eliseu later took on the role of Coordinator of Digital Media at Rede Globo, where they managed the relationship with technology companies, defined digital strategies, developed innovative projects, and produced market intelligence. Eliseu also led projects for content distribution on voice assistants and strategies for the company's podcast portfolio.
In 2020, Eliseu joined Grupo Globo - Mídia e Conteúdo as the Portfolio Manager of Digital Products & Trends. Eliseu was responsible for drafting and monitoring cross-product strategies, analyzing trends and user behavior, and developing experimental projects with startups and tech giants like Amazon, Apple, Google, Facebook, and Spotify. In 2022, they were promoted to Head of Portfolio Management, overseeing the management and transformation of the entire Globo product portfolio.
Overall, Eliseu Barreira Junior has extensive experience in portfolio management, strategic planning, trend analysis, and innovation in the media and content industry.
Eliseu Barreira Junior completed their journalism degree at USP - Universidade de São Paulo from 2007 to 2010. In 2013, they pursued marketing management studies at FGV - Fundação Getulio Vargas. Later, in 2017 and 2018, they attended Fundação Dom Cabral for business management. In 2021, Eliseu Barreira Junior completed a course on building and scaling subscription businesses at Stanford University.
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