Andrea Salazar Orozco

Andrea Salazar Orozco currently holds the position of Marketing Strategy Manager at Liberty Latin America, starting in August 2023. Previously, Andrea served as Marketing Manager for Colombia and Ecuador at HMD Global from April 2021 to August 2023, focusing on marketing strategies that achieved a 30% increase in client sell-out, particularly through digital campaigns. Prior experience includes roles at Claro Colombia, where Andrea was Chief of Marketing for Equipment and Technology, leading digital strategies to grow sales from 1% to 5%, and as Leader of Communications for Value-Added Services, which increased usage of Claro’s services by 15%. Additionally, Andrea worked as Leader of Communications for SMEs at Claro, responsible for marketing campaigns and events, and began a career at Telmex as an Internal Communications Analyst. Educational qualifications include a Specialist degree in Strategic Marketing from CESA and a degree in Social Communication and Journalism from Universidad de La Sabana.