Ray Lee is a seasoned Search Engine Optimization Consultant currently at G Squared since December 2023, previously serving as an SEO Specialist at Local Digital where Ray guided clients in improving organic visibility, rankings, traffic, and conversions. With extensive experience in onsite, offsite, and technical SEO, Ray has utilized tools such as Google Analytics and Ahrefs to deliver data-driven insights. Prior to specializing in SEO, Ray held positions at Ebiquity plc as a Digital Media Consultant and Executive, analyzing digital media advertising campaigns for major brands. Early career experience includes roles at HOBAN as a Data Entry Operator and BIG W as a Service and Technology Associate. Ray holds a Bachelor of Commerce in Decision Science from Macquarie University.