SL

Simone Lamuraglia

Merchandising Director at G-Star RAW

Simone Lamuraglia has extensive work experience in the fashion industry, starting in 2010 as a Womenswear Buyer for LUISAVIAROMA.COM. In this role, they developed seasonal merchandise strategies and managed the department's open-to-buy (OTB) to ensure the best product selection for clients.

In 2013, Lamuraglia joined Scotch & Soda as a Senior Product Manager, where they led the product development strategy and was involved in all stages of product design, development, manufacturing, and market launch.

Simone later transitioned to G-Star RAW in 2018 as a Senior Manager in Denim Merchandising, responsible for driving collection and business strategies for the Men's and Women's Departments. Simone strategically defined the divisional growth strategies, including collection size, build-up, pricing, and margins. Lamuraglia was also involved in managing the global merchandising team.

In 2021, Lamuraglia was promoted to Senior Manager in Denim Merchandise and R&D at G-Star RAW, further expanding their responsibilities within the company.

Overall, Lamuraglia's work experience showcases a strong focus on merchandising, product management, and strategic planning within the fashion industry.

Simone Lamuraglia attended Polimoda from 2007 to 2010, where they studied Business & Fashion Marketing.

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