Sofia Maldonado

Sofia Maldonado is a seasoned professional with extensive experience in customer experience and marketing strategy across various industries. Currently serving as a Senior Project Manager at Motus, Sofia leads customer-centric projects focused on digital adoption and lifecycle optimization. As Academic Director at Novo Institute, Sofia oversees the design of academic programs in customer experience and omnichannel strategies. Additionally, Sofia is a Global Advisor for G100: Mission One Million, promoting women's healthcare access worldwide. Previous roles include Customer Experience Lead at Roche and Regional Customer Experience Manager at Location World, where Sofia implemented key customer engagement strategies. Sofia holds multiple advanced degrees, including a Digital Transformation certificate from MIT Sloan School of Management and a Master's in Marketing and Sales from Universidad San Francisco de Quito.