Caroline Bor

Caroline Bor is a seasoned professional in the travel and hospitality industry with extensive experience across various leadership roles. Currently serving as Destination Manager France at G2 Travel since January 2024 and Key Account Manager at Smartbox Group since November 2021, Caroline has successfully optimized significant accounts, achieving a 14% revenue increase in 2022. Prior roles include Hotels Business Development Manager at fortuite, Contracts Manager for France and Benelux at Cox & Kings, and Contracts Manager at Hotelbeds Group, where Caroline excelled in complex negotiations and relationship management. Caroline's career also includes impactful positions at JacTravel, GTA, Kuoni, JTB, and Miki Travel, showcasing a robust background in purchasing, market management, and hotel partnerships. Caroline holds a Master of Science in Tourism and Travel Services Marketing Operations from the University of Surrey and a Licence LEA with Distinction from Université Jean Moulin (Lyon III).