Carolyn Dorant

Carolyn Dorant is a seasoned marketing professional with extensive experience in user acquisition, email marketing, and cross-channel campaign strategy. Currently serving as Senior Manager of Acquisition & Engagement for User Lifecycle at G2, Carolyn has made significant contributions, including leading a team to achieve 30-50% YoY growth in key performance indicators and managing projects that streamline processes and enhance user experience. Prior roles include Marketing Manager at Leff, where Carolyn developed multichannel content strategies, and Email Marketing Manager at Groupon, where Carolyn scaled the email program significantly, resulting in substantial revenue growth. Carolyn holds an MA in Writing & Publishing from DePaul University and a BA in English from Bradley University.