Holly Hunt

Director, Content Marketing at G2

Holly Hunt currently serves as the Director of Content Marketing at G2, where responsibilities include leading a 14-member team and developing an editorial content strategy to diversify traffic beyond SEO reliance. Holly successfully launched the G2 Tea newsletter, increasing its subscriber base by 12% in a year, while also fostering cross-functional collaboration to enhance audience engagement. Previous roles at G2 included Senior Manager, Content Marketing, and Team Lead, where Holly managed editorial processes and implemented improved content standards. Prior experience includes content writing at SmithBucklin and reporting at VOX Magazine, complemented by a Bachelor's Degree in English and Journalism from the University of Missouri-Columbia.

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