Simon Croft-Baker

Simon Croft-Baker is an experienced M&A consultant and board adviser, currently providing consultancy services in private M&A and fundraising. They previously held leadership roles as Managing Director at Akur Capital and Houlihan Lokey, focusing on M&A advisory and corporate finance in the consumer and leisure sectors. Simon began their career as an Associate at J.P. Morgan, specializing in large private and public transactions. They have also taken on roles such as Senior Adviser at G3 and Strategic Application Consultant at The Fore, guiding small charities in securing funding. Simon holds a degree in Modern Languages from the University of Bristol.