Cari Jacobs-Crovetto

Cari Jacobs-Crovetto is an experienced business professional with expertise in marketing, strategy, and leadership. Cari currently serves as the CEO & Founder, Executive Coach, Strategic Consultant & Trusted Advisor at The Force Majeure, a role they have held since April 2020. In this position, they combine business intelligence with keen awareness to drive great leadership, innovative brands, breakthrough strategies, sticky cultures, and connected companies.

Cari also holds the role of Board Advisor, Marketing and GTM Strategy at GAF Energy, a residential solar startup and subsidiary of GAF, since July 2021. Previously, they worked as an Executive Coach at Torch, providing enterprise coaching solutions to Fortune 100 and start-up executives from September 2020 onward. Prior to that, they served as the Chief Marketing Officer at Torch from December 2019 to May 2020, where they collaborated with the C-Suite on company strategy, business planning, and a series B raise. Cari was responsible for overseeing all aspects of marketing, including GTM planning, ABM, brand strategy, content strategy, demand generation, corporate marketing, and communications.

Cari's previous experience includes roles such as Chief Marketing Officer at Unison, the first "co-investing" company, where they launched a new fintech category nationally through mass advertising, content distribution, and communications from March 2018 to December 2019. Cari also worked as the Vice President of Integrated Brand Marketing at ModCloth, where they oversaw integrated brand strategy and planning, brand advertising, social media, PR, influencer marketing, content marketing, marketing operations, and the internal creative services team from September 2015 to March 2018.

Furthermore, Cari held positions at Slalom, a global consulting firm, where they built and led the marketing practice for the San Francisco office, generating $6MM in the first 10 months with 14 full-time consultants from June 2015 to August 2017. Cari also worked as a Senior Director of Growth Marketing at Sunrun from November 2012 to June 2014 and as the Director of Consumer Marketing at Sungevity from October 2010 to November 2012.

Cari began their career at Publicis Groupe, where they served as the VP, Global Group Director, Strategy & Planning at Publicis, Saatchi & Saatchi S from October 2007 to September 2010.

Overall, Cari's extensive work experience showcases their ability to lead, strategize, and drive growth in various industries and organizations.

Cari Jacobs-Crovetto's education history is as follows:

Cari pursued their B.A. in Journalism at California State University, Long Beach. The duration of their undergraduate studies is not provided.

Cari later enrolled in the Google's Search Inside Yourself Executive Training Program in 2014-2015, where they completed the program and graduated as an Executive Program Graduate in the field of Mindfulness.

In 2017-2019, Cari attended the University of California, Berkeley, specializing in Mindfulness at the Center for Greater Good & Science.

Following that, they pursued a BECI Coaching Certification from the Haas School of Business at the University of California, Berkeley from 2020 to 2021 in the field of Executive Coaching.

Currently, Cari is attending Stanford University Graduate School of Business and is expected to receive a T-Group Facilitator degree in Business Administration and Management, General in 2022.