Sarah Peterson

Sarah Peterson has a diverse work experience spanning various roles and industries. Sarah has worked as the Director of Digital Marketing & eCommerce at Gaia Herbs since June 2022. Prior to that, they were a Content Strategist at Namogoo from January 2021 to August 2022. Sarah also served as the Head of Marketing at Retreat Guru from February 2020 to July 2022.

Before joining Retreat Guru, they were the SVP of eCommerce & DTC at Disruptive Enterprises, LLC from April 2019 to February 2020. From January 2015 to February 2019, Sarah held the position of VP of Marketing, SaaS & Ecommerce at Unsettle Consulting, where they helped startups in the health, fitness, and media spaces develop systems and strategies for growth marketing.

Prior to that, they worked at Sumo Group (SumoMe.com / AppSumo.com) as the Director of Marketing from March 2016 to January 2018, and also held roles as a Content Marketer and Freelance Content Marketer at the company. Sarah founded Sarah Peterson Consulting in 2015, where they served as the Managing Editor / Content and SEO Consultant until 2018, and also worked as a Growth Marketing Consultant until 2017.

Sarah's earlier experience includes working as a Human Resources Advisor at the City of Abbotsford from July 2014 to February 2015, and as a Human Resources Associate at Fraser Health Authority from January 2012 to July 2014. Overall, Sarah Peterson's work experience showcases their expertise in digital marketing, eCommerce, content strategy, growth marketing, and human resources.

Sarah Peterson earned a Diploma in Business Administration with a specialization in Human Resources from Okanagan College from 2007 to 2010. Later, they pursued a Bachelor of Business Administration (BBA) degree at Kwantlen Polytechnic University from 2010 to 2012.