Vilma Westerlund

Vilma Westerlund is a seasoned marketing and communications professional with extensive experience across various leadership roles. Currently serving as Kehitysjohtaja at Gaidor, a startup focused on connecting IT and business leaders, Vilma previously led marketing and communications at Teleste, where strategic brand initiatives were a priority. With a robust background at St1 Oy, Vilma managed brand and marketing for multiple key brands and oversaw digital and analytics strategies. Early career experiences include project management and event coordination at Management Events Studio and Messukeskus Helsinki, coupled with roles in development policy and event management. Vilma holds a BBA in Marketing and Management from Haaga-Helia University of Applied Sciences, a Master’s in International Cooperation and Development from Università Cattolica del Sacro Cuore, and is currently pursuing a Corporate Responsibility module at Hanken School of Economics.