Isabella Alves Ferreira

Isabella Alves Ferreira is an accomplished professional with extensive experience in digital commerce and customer relationship management, currently serving as a CRM Coordinator for Galderma in Brazil and LATAM since October 2022. Prior roles include Patient Experience Specialist and Digital Marketing Analyst at Bayer, where Isabella developed and executed innovative patient engagement strategies and digital marketing initiatives across multiple therapeutic areas. With expertise in Agile methodologies, Isabella has successfully collaborated with various teams to enhance customer experiences, optimize marketing automation, and implement e-commerce solutions. Educational qualifications include an MBA in Digital Business from USP/Esalq and a forthcoming certificate in Digital Product Leadership from Tera.