Lígia Mendes

Lígia Mendes currently serves as the Head of Ecommerce and Marketing Automation at Galderma since April 2024, overseeing digital strategy, CRM, and eCommerce operations in Brazil. Prior to this role, Lígia was the Sales and Commercial Partnerships Director at Selia Fullcommerce from November 2023 to April 2024, and the B2B Sales & Operation and New Business Director at Infracommerce from March 2020 to March 2023, where Lígia developed the commercial strategy for the B2B unit. Lígia's extensive experience also includes significant roles at Danone, such as Head of E-business, where Lígia established the E-business area and managed various channels for specialized nutrition products. Lígia’s early career features positions at VTEX, Triya Comercio De Roupas, and M.Officer, alongside a strong educational background with a Master's in Marketing and Digital from ESPM and various expertise in eCommerce and leadership.