Director, Integrated Investments

GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek’s Breakthrough Media Agency of the Year.   We work with Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!   GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week. 

As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here.

We are seeking a results-driven, goal-oriented Director, Integrated Investment. In this role, you will be responsible for the management of all day-to-day strategic integrated buying activities of the client’s national video investment.  

What you will be doing:

• Leading investment strategy and activation across Linear, Streaming and OOH for Multiple Advertisers.
• Developing strategic approaches by analyzing both historical media performance and business data that will help deliver against client’s objectives.
• Working alongside your team to optimize plans to reach KPIs and develop forecasts across channel.
• Managing a team, overseeing costs, budgets, buy sheets, systems including Media Ocean, DCM, DAR, IAS, oversee delivery, and any other day-to-day items that pop up
• Working seamlessly with senior-level planning, digital, paid media leads to ensure client deliverables meet or exceed expectations
• Ensuring that proper digital contracts are in place, evaluating and understanding IO terms and notes
• Identifying opportunities to increase media investment and take advantage of innovative market partnerships
• Monitoring and reporting on campaign performance – understanding and effectively communicating digital value propositions, tech, and processes as it relates to the growth of current and new business clients
• Reviewing all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence
• Negotiating media proposals and pricing with vendors

Who you are:

• Strategic problem solver who thrives on data informed decisioning.
• Strong negotiation skills across media (linear and digital)
• Strong knowledge and experience with linear, digital video/FEP/OTT/CTV, OOH
• Experience and expertise in negotiating both upfront and scatter deals as well as the digital RFP process
• Detailed awareness and understanding of the media landscape, trends, challenges, and measurement options
• Solid understanding of and ability to use daily dashboards and pull reporting and insights for client’s needs for analytics/budget and impression goals: DAR, DCM, Prisma, Media Ocean OX, comScore
• Understanding of programmatic media, DSPs, DMPs, SSPs, etc.
• Understanding of media math across all media types (linear, digital, social)
• Ability to think clearly under pressure
• Great presentation skills present to clients and create decks for buys
• Expertise in Google Sheets, Google Slides