Sophia Zhang

Sophia has over 10 years of experience developing award-winning campaigns for brands such as Pepsi, Doritos, and Microsoft. She had also previously led go-to-market strategy, B2B acquisition / retention, and product strategy at a technology start-up prior to joining GALE. At GALE, Sophia oversees the East Coast portfolio and she is a strategic advisor for brands looking to drive growth and share through innovative media, CRM, and addressable audience strategy. She has helped her clients bring new products and services to market, define key audience segments and opportunities, and launch digital customer experience across many sectors including: CPG, Technology, and Automotive.