Alice Cheron

Alice CHERON is a seasoned professional with extensive experience in travel writing, communication, and media. As the Founder and Editor-in-Chief of Ali di Firenze since May 2013, Alice has established a curated city-guide focused on Florence and Tuscany. In addition, Alice contributes travel articles for Editions Gallimard, covering various regions of Italy, and serves as a travel and lifestyle contributor for ELLE Magazine. Alice's literary journey includes the publication of "Love à Venise" in February 2016 by Hikari Editions. Previous roles include Group Communication Manager at Aruba S.p.A. and a Senior Account Executive at BETC Euro RSCG, where Alice managed major advertising campaigns. Alice holds a Master's specialized degree in Communications from NEOMA Business School and a Maitrise in Applied Economics from Université Paris Dauphine - PSL.