Amber Roberson

Amber Roberson is a seasoned media professional with extensive experience in digital news operations and audience engagement. Currently serving as a Newsletter Strategist and Lead Digital Producer for the South region at Gannett | USA TODAY NETWORK since February 2018, Amber has overseen the Digital Optimization Team's daily operations, enhancing newsroom coverage across 34 states. Amber's leadership in election coverage and collaborative regional projects has significantly improved content engagement. Previous roles include Lead Digital Producer for the Eastern Digital Optimization Team and Digital Producer, with a focus on search engine optimization and audience growth. Prior experience encompasses a Digital Media Editor position at WVTM-TV and reporting for St. Clair News-Aegis and Litchfield Independent Review. Amber holds a Bachelor's Degree in Mass Communications from St. Cloud State University.