Ayrika Whitney is a seasoned media professional currently serving as the Local Audience Growth Manager, East at Gannett | USA TODAY NETWORK since January 2024. In this role, Ayrika focuses on connecting local newsrooms with new audiences and strengthening existing relationships through innovative strategies beyond social media. Previous experience includes Director of Multimedia Projects at the Tennessean, Manager of the South Region Digital Optimization Team, and Lead Digital Producer Multimedia within the USA TODAY NETWORK. Ayrika's career began as a Visual Journalist at The Leaf-Chronicle and has included roles as a Video and Podcast Strategist, Freelance Photographer, and Photography Intern. Ayrika's educational background includes a Bachelor of Science in Visual Communication with a specialization in Sports Administration from Ohio University.
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