César Martín Santacruz

César Martín Santacruz is a seasoned professional with a strong background in data strategy and digital analytics. Currently serving as a Data Strategist at Garaje de Ideas since May 2022, César previously held the role of Digital Analyst & Personalization Manager at Carrefour, where responsibilities included KPIs definition and digital analytics modeling. Prior experience includes positions as Web Analyst, Content Marketing and Communication Manager at GAMELEARN, and Co-Founder of RiderState, focusing on web analytics. César's background in journalism is complemented by extensive education in data analysis tools and marketing, including a Master's in Google Analytics and multiple certifications in data processing and digital marketing.