Ersay Taban

Ersay Taban is a performance monitoring and automation supervisor at Garanti BBVA since June 2025, with a strong background in analytical marketing and CRM spanning several reputable companies. Prior to this role, Taban served as a senior analytical marketing executive at METRO Türkiye, focusing on campaign analysis, machine learning project coordination, and customer behavior modeling. Previous experiences include senior CRM analytics and loyalty specialist positions at Yemeksepeti, where responsibilities encompassed CRM campaign execution and budget forecasting, and a CRM specialist role at Atasun Optik. Early career stages included roles at Sony and MSD Türkiye, contributing to marketing communications and strategies. Ersay Taban holds a Bachelor's Degree in Management Engineering from Istanbul Technical University and a Master's Degree in Marketing from Anadolu University, complemented by an Erasmus experience at Tampere University.