Echo Zhao

Echo Zhao serves as the General Manager for China at BrandStory Asia since 2017, leading a multiple award-winning PR agency. In parallel, Echo has held the position of Account Director for China Marketing at the Azerbaijan Tourism Board and Account Director for China at Capital Region USA since 2020. In 2023, Echo assumed the role of Account Director for China Social Media Marketing at Gardens by the Bay. Prior roles include Market Entry Consultant for Promote Iceland and Account Director at the Hawaii Tourism Authority. Echo's career also encompasses managerial positions at Servcorp and Banyan Tree Hotels & Resorts, with extensive experience gained at Mori Building Co., Ltd. Echo Zhao holds an MBA from The University of Hong Kong-Fudan University program and a Bachelor's degree in Tourism and Travel Services Management from Fudan University.