Samantha Hajec

Samantha Hajec is an accomplished marketing professional with extensive experience in consumer insights, brand strategy, and marketing consultancy. Currently serving as the Lifecycle Marketing Director at Gardyn, Samantha previously operated as an independent consultant at SH Consulting, empowering startups in the wellness, fitness, and food/beverage sectors. At Wayfair, Samantha held the position of Head of Global Consumer Insights, transforming the insights function into a strategic partner for senior leadership, while also managing brand and marketing initiatives. With a solid foundation in business intelligence from Santander Bank and expertise in media operations and optimization from Havas Media Group and ChoiceStream, Samantha holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor's Degree in International Business and French Studies from Colby College.