Garritz International
Chris Iafrate, MBA, has a diverse work experience spanning over several years. Chris currently holds the position of VP Agency Strategy at Garritz International, a role they assumed in February 2023. Prior to this, Chris worked at GELT, where they served as the Product Owner LATAM from October 2022 to March 2023, and as the User Director from March 2021 to October 2022.
Before their time at GELT, Chris held the position of Paid Media Director at AllTheContent from May 2020 to May 2021. Chris also worked as the Head of Marketing at Bedu from August 2019 to April 2020.
From 2012 to 2018, Chris worked at Garritz Online Media International, starting as the Strategy Planning Director from July 2012 to January 2015, and eventually being promoted to the position of Managing Director, where they were in charge of various areas such as production, operations, research, planning, negotiation, social media, and administration.
In 2012, Chris worked as an Account Manager at Prodigy MSN, overseeing a portfolio of over 100 clients. Chris also briefly served as an International Product Manager Jr. at Adlink in 2008.
Furthermore, Chris gained early experience in the field by working as the Responsible for Communication and Marketing at ATCNA - All The Content News Agency in 2007, while pursuing their undergraduate degree in international business.
Overall, Chris Iafrate's work experience showcases their expertise in strategy, planning, marketing, media management, and leadership roles across different industries and organizations.
Chris Iafrate, MBA, earned a Master of Business Administration (MBA) degree from the IPADE Business School in 2019. In 2009, they also obtained a Master's degree in Communication and Media Studies from Universidad Panamericana. Prior to that, in 2008, Chris completed another Master's degree in Communication from Université Jean Moulin (Lyon III). Chris holds a Bachelor's degree in International Business from Université Claude Bernard Lyon 1, which they earned in 2007. Additionally, they have two Associate's degrees: one in Business Administration from Université Claude Bernard Lyon 1 (earned in 2006) and another in Electrical and Electronics Engineering from the same university (earned in 2005).
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Garritz International
Garritz international – the global „boutique“ digital and new media agency. The agency was founded 2011 in North America with the goal to help our clients transform into the digital Era. We will give you a short example: I’m sure you have been wondering: “I am investing in print advertising for my company, but, what exactly is the outcome of this advert that I am placing? How much am I getting in return? Should I invest else were? Would online work for me?”. Our agency focuses precisely on your ROI based on the data analysis of its different shapes. No matter the media and communications platform, we develop tailor made solutions for your marketing and media investments. In online media, digital transformation does not only mean to be online as a Web- or Social Media page - it’s more about the data which is happening on the communications and technological platforms. This is a crucial information that needs to be gathered, understood and implemented, so that the correct strategy for specific goals and needs can be addressed. All these data mining processes bundled with our strategy allow us to calculate a very critical number -> the potential and the actual ROI, that is that our attribution modeling leads our planning and buying techniques to the predictive analysis terrain. As we started operating and the amount of our global customers started growing significantly, we started our global expansion. The goal has been to be always close to our clients and their endeavors and to understand the different markets and cultural needs. This is the reason why we use the synonym “boutique”. At the moment we are based with 6 offices in different countries – with more to come. Latin-Amerika: Mexico City North-Amerika: New York, Dallas, Denver Europe: Frankfurt and Prague Let us start this journey and become digital partners – together!