Don Scheibenreif

Don Scheibenreif is a Vice President and Distinguished Analyst with Gartner's CIO and AI Leaders research group, where they advise global executive leaders on technology-driven strategies enhancing customer experience. They co-authored the book *When Machines Become Customers*, with the second edition published in September 2023. Don's extensive experience includes leadership roles in marketing at The Coca-Cola Company, W.W. Grainger, and other notable firms, where they developed innovative marketing strategies and led significant teams. They held the position of Director in various capacities, focusing on customer marketing and brand management across multiple industries. Don earned a B.S. in Marketing from DePaul University and an MBA from The University of Chicago Booth School of Business.