Jennifer Barry is a seasoned professional in marketing and analyst relations with significant experience in technology and service providers. Currently, Jennifer serves as a Research Analyst & Advisor at Gartner, a position held since April 2022. Prior to this, Jennifer was the President of Lacidar Solutions from March 2017 to April 2022. Jennifer has a strong background at Concentrix as Senior Director of Global Influencer Engagement and Managed Marketing Services Global Strategy & Solutions Leader, contributing to the development of influencer marketing strategies and managing marketing services for IBM after a decade at IBM in various leadership roles. Jennifer's career journey also includes consulting experiences at PwC and a marketing leadership role at Greater Fort Bend Economic Development Council, complemented by an MBA from The University of Texas at Austin and a Bachelor of Arts from Baylor University.
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