Sami Loikala is the Director of Consulting at Gartner, focusing on helping companies become customer-centric by blending data analysis with user understanding. Previously, Sami held senior roles in user interface and concept design at various companies, including TeliaSonera Finland, Starcut LTD, and Fjord, Part of Accenture Song. Sami has extensive experience in leading multi-disciplinary design teams and managing projects that enhance customer experience across diverse industries. With a strong background in digital transformation and service design methodologies, Sami successfully ensures that customers are at the heart of every service innovation.
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