Rifa Khamila Daulay

Rifa Khamila Daulay is an experienced professional in consumer and shopper insights, currently serving as the Head of Consumer and Shopper Insight for Snack & Dairy at PT. Garudafood Putra Putri Jaya, Tbk since February 2018. In this role, Rifa is responsible for driving consumer-centric innovation and supporting brand building efforts to enhance brand equity. Prior to this position, Rifa held various roles including Consumer Insight for the Garuda brand, Consumer Insights Executive at Hakuhodo Inc., Copywriter Intern at Equalife Journal, and Scorer of Psychological Testing at ITB Career Center. Rifa's educational background includes a Bachelor of Psychology from Universitas Padjadjaran, alongside participation in an International Psychology program at Maastricht University.