Michelle Wing

Michelle Wing has extensive experience in the wine industry, with a focus on sales and marketing. Michelle is currently the Director of Consumer Sales & Marketing at Gary Farrell Vineyards & Winery, a position they have held since March 2023. Prior to this, they served as the Director of Experience at Vinoshipper from September 2021 to March 2023. From 2014 to 2021, Michelle worked at Little Vineyards Family Winery as the DTC Director, where they developed sales plans, marketing strategies, and training for the tasting room team. Michelle also held various roles at B.R. Cohn Winery from 2013 to 2014, including Director of DTC Marketing & Retail Operations, and at Brown-Forman from 2009 to 2013, where they were the Homeplace Manager at Sonoma-Cutrer Vineyards. Michelle's earlier experience includes roles at Sebastiani Vineyards as the Event Sales Manager and at Gallo Sales Company as a Territory Sales Representative. Michelle began their career as a Branch Manager at Enterprise Rent-A-Car. Michelle also has teaching experience as a Lecturer in Wine Business at Sonoma State University in 2014. Overall, Michelle Wing brings a wealth of knowledge and expertise in consumer sales, marketing, and wine industry operations.

Michelle Wing earned a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from Sonoma State University. Michelle completed this program between 1998 and 2003. In addition, they pursued further education at Sonoma State University, earning a Master of Business Administration (MBA) degree with a specialization in Executive MBA/Wine Intensive. This degree was obtained between 2012 and 2013.