Fernando Torres

Fernando Torres is a seasoned marketing professional with extensive experience across various industries and regions. Currently serving as the Head of Integrated Marketing and Communications at Garza Group since January 2024, Fernando specializes in crafting comprehensive marketing strategies for the USA and LATAM markets. Prior to this role, Fernando led Marketing and Communications for Central America and the Caribbean at Mastercard, enhancing brand engagement and growth. As the founder and managing partner of Eclectic Bunch, Fernando developed innovative marketing initiatives, while previous experiences at Jack in the Box, Terral Consulting, and The Coca-Cola Company involved strategic brand marketing and consumer engagement. Fernando holds a Bachelor of Applied Science in Industrial Engineering from Universidad La Salle, A.C.