Daniel Urbina-McCarthy

Daniel Urbina-McCarthy is a seasoned marketing professional currently serving as the Manager of Research & Insights at GBK Collective since November 2021. With a background that spans various industries, including generative AI and professional sports, Daniel emphasizes the importance of understanding the human element in both B2B and B2C contexts. Previously, Daniel held the position of Deputy Director at Hyde Park Art Center from 2019 to 2021, where responsibilities included overseeing cross-functional teams and managing operational areas like finance, administration, and public programming. At The University of Chicago, from 2014 to 2019, Daniel contributed as the Associate Director of Admissions, successfully driving significant application growth in international markets. Daniel's earlier experience at the School of the Art Institute of Chicago and educational credentials, including a Bachelor of Arts in Art History and an MBA focusing on Economics, Finance, and Strategy from The University of Chicago Booth School of Business, further enhance a diverse professional profile.