Keith Larsen

Keith Larsen is an experienced executive in product management with a substantial tenure at GE Appliances, a Haier company, since October 2015, currently serving as Executive Director of Product Management and Executive Director of the Monogram Brand. Prior roles at GE, spanning from May 2004 to October 2015, included Director of Strategic Planning, Executive Director of Pricing, and management positions in secondary and special markets, where notable achievements included record sales and innovative market strategies. Keith began a career in project management at Modern Exposition Services, contributing to significant projects such as the 2002 Winter Olympics. Educational qualifications include an MBA in Marketing and Decision Support Modeling from Indiana University and a BA in English from Brigham Young University.