Veroniсa P.

Chief Executive Officer at Geeklama

Veronica P. has a diverse work experience in the tech industry. Veroniсa started as a Junior Product Manager at Kodland, where they worked in English-speaking markets from April 2021 to October 2021. Veroniсa then transitioned to the role of Global Product Manager (Customer Acquisition) at the same company, from October 2021 to March 2022.

In March 2022, Veronica joined Geeklama as the Chief Operating Officer. Here, they played a key role in various achievements, such as increasing revenue by 8x per month without venture investments, improving the GMV/expenses ratio by 3x, and growing the paying student audience by 5x. Veroniсa also successfully launched the company in a new market in Israel.

Veronica built OPs processes from scratch, leading to an automated lead-to-attendance workflow and high customer satisfaction. Veroniсa reduced marketing CAC by 6x by optimizing marketing campaigns and effectively managed a team of 30, fostering a positive and productive work environment.

In 2022, Veronica was promoted to the role of Chief Executive Officer at Geeklama, where they continue to lead the company's growth and success.

Veroniсa P. obtained a Master's degree in Public Relations, Advertising, and Applied Communication from Moscow State Institute of International Relations (University) MFA Russia MGIMO during the period from 2019 to 2021. Prior to that, they pursued a Bachelor's degree in International Relations and Affairs from the same institute, graduating in 2019. In 2018, they briefly studied International Relations and Economics at Sciences Po, but the information regarding a specific degree is not available for that period.

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