Geelong Cats
Hayley Kirkpatrick has extensive experience in customer and membership management within the sports industry. Currently serving as Head of Customer for Geelong Cats since April 2022, Hayley previously held the position of Head of Consumer Products at Sydney Swans Ltd from November 2020 to December 2021. Hayley's earlier roles at the Australian Football League include Continuous Improvement Manager and Membership Club Support Manager, where responsibilities included strategic analysis and operational excellence across membership cycles. Additionally, Hayley's career includes roles at IMG Sports Technology Group, Bally Total Fitness, Hockey Australia, and Chicago Rush Arena Football, along with a Bachelor of Arts degree in Sport and Fitness Administration/Management from Victoria University.
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Geelong Cats
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The Geelong Cats are an elite professional sporting organisation in the Australian Football League. Founded in 1859, the Cats have grown to be one of Australia's most renowned organisations. Since it's inception the cats have enjoyed an illustrious run of success, achieving 9 VFL/AFL premierships and 7 Brownlow Medallists. The Cats vision is to be the greatest team of all: a club that people can be proud of because of how they play the game, live their values, conduct their business and engage with the community. Proudly the only remaining team in a regional city in Australia, the Cats play matches at GMHBA Stadium which is also the base of operations. #WeAreGeelong