Geely Design Center Gothenburg
Josef Larsen is an experienced design professional with a strong background in user experience and creative direction. Currently serving as Chief Designer and UX Product Owner at GEELY Design Global's Lynk&Co HMI since September 2018, Josef leads a team focused on advancing automotive experiences. Prior roles include UX design and strategy at HiQ, where responsibilities encompassed concept development, interaction design, and project delivery. Josef has also acted as a part-time Creative Director at HiQ Gothenburg, ensuring the creative quality of various projects. Previous positions include UX designer for Lynk&Co HMI, User Experience Consultant at Red Rain AB, and User Experience Manager at Papyrus. With a foundation in art direction and digital creativity from roles at companies such as Innovaform and StrawberryFrog, and solid educational credentials from Hyper Island and ITC, Josef Larsen brings a comprehensive skill set to the field of design and user experience.
Geely Design Center Gothenburg
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Geely Design Center Gothenburg is a multi-brand studio from Geely Auto Group, dedicated to supporting the design efforts for two of its most exciting brands – the high-quality chic brand Lynk & Co, and the premium high-tech electric brand Zeekr. This remarkable design house is spearheaded by automotive design veteran, Stefan Sielaff, who oversees more than 500 design talents from all over the world in shaping tomorrow's cars.