Alejandro Madrid

Alejandro Madrid serves as VP and Head of Corporate Marketing at GE HealthCare since May 2023, leading a global team to enhance the brand, drive digital innovation, and improve customer experiences. Prior to GE HealthCare, Alejandro held various leadership roles at Dell Technologies from October 2010 to April 2023, focusing on digital marketing, brand strategy, and campaign execution across the consumer segment. Other professional experiences include managing credit card products at Interbank and an internship at Nike. Alejandro holds an MBA from the University of Virginia Darden School of Business and a Bachelor’s degree in Industrial Engineering from Universidad de Lima.